20 years’ experience across a wide range of sectors and brands including creating
global strategic brand platforms and campaigns, to delivering a wide range of digital transformation projects, including fully integrated campaigns, mobile applications
and e-Commerce transactional sites, as well as building, nurturing talented and
multi-disciplinary global experience design teams.

My current responsibilities across the UK, European and APAC markets include establishing, developing and leading experience transformation strategies, principles and processes into the DNA of organisations ranging from Industrial, technology, automotive, retail, pharmaceutical & banking domains.

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As European practice lead at HCL, we’ve created our own unique methodologies
and processes which we leverage to offer end-to-end, integrated solutions across design, technology and operations to enable organisations to completely change the way their customers, employees and partners interact in the new 21st century enterprise model.

Deploying multi-disciplinary team of technologists, design-thinking experts, human science experts and business experience designers we focus on business outcome based Digital Transformation, Human cantered Innovation, creative problem solving
and Business-IT collaboration.